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Carbon Insights

A footprint is only as good as the data under it

Most food carbon numbers are industry averages wearing a decimal point. We build product footprints from the primary data your own chain already produces, and show exactly how much of each figure is measured rather than assumed.

Product footprint · Elstar, 1 kg packed
Cradle to customer gate
64 % primary
Cultivation 0.186 CA storage 0.104 Packing 0.058 Transport 0.047 Distribution 0.025 kg CO₂e per kg packed total 0.420
Cultivation and storage are calculated from this grower's own inputs and this store's metered energy. Distribution is still a secondary factor and is flagged as such.
The problem

Reporting season starts from zero, every year

Scope 3 is where nearly all food-sector emissions sit, and it depends entirely on other people's data. So it gets estimated — and an estimate cannot be reduced, only restated.

How it usually goes

  • Spend-based factors applied to purchasing data, because that is what is available
  • A consultant rebuilds the model each cycle, and leaves with the working file
  • Real improvements at a supplier are invisible, because the average did not move
  • An assurance provider asks where a number came from, and the trail runs cold

With Carbon Insights

  • Primary supplier data where it exists, secondary factors only where it does not — and labelled
  • The model lives in your system and carries forward between cycles
  • A supplier who genuinely improves shows up in your number, which is the whole point
  • Every figure walks back to the record and the party it came from
Wheels of cheese ripening on wooden racks in a maturing store, with a worker in a white coat and hairnet checking a shelf further down the aisle.
Storage is already being measured — for another reason. These wheels will sit here for months, and the energy that holds the room at temperature is metered to the cent. The reading that pays the bill is the one a footprint needs; it is simply never asked for.
Data quality

Primary-data share, stated openly

The most useful thing a footprint carries is an honest account of its own uncertainty. A figure that is 64 % primary data and says so beats a more precise-looking number with no provenance at all.

We track primary-data share per stage and per supplier, so "where would better data change our answer" has a ranked list behind it. That list is also your collection roadmap.

Primary data coverage
By stage · Elstar packed
Stagekg CO₂ePrimaryBasis
Cultivation0.18682%Grower inputs
CA storage0.104100%Metered energy
Packing0.05871%Site data
Transport0.04738%Part modelled
Distribution0.0250%Secondary factor
Total0.42064%
Transport is the highest-value gap: 11 % of the footprint on 38 % primary data. Onboarding two hauliers would lift total coverage to roughly 76 %.
Same evidence, new question

Carbon data as a by-product of operational data

Carbon data is usually a by-product of data somebody already collects for an operational reason. A controlled-atmosphere store meters its electricity because energy is a cost — and that same reading is the cleanest input for the storage stage of a footprint.

The same applies to transport legs recorded for cold chain monitoring, yields recorded for quality and inputs recorded for compliance. A well-founded footprint costs far less once the evidence is already flowing for its own sake.

  • Product carbon footprints per SKU, per batch and per customer
  • Scope 3 category 1 built up from actual purchased volumes, not spend proxies
  • Allocation between co-products and grades stated explicitly rather than buried
  • Exports shaped for CSRD, VSME and the customer questionnaires you actually receive
Supplier comparison · same product
Where sourcing actually matters
Supplierkg CO₂e/kgPrimaryTrend
Zuidhoeve0.42064%−8 % y/y
Noorderveld0.51158%+3 % y/y
Picardie Coop0.38841%First year
Category average0.560—Secondary
Picardie Coop looks best but sits on the thinnest data. Treating that as a genuine result rather than an artefact of low coverage is the most common way these comparisons go wrong.
What it does

From supplier inputs to a defensible figure

Collect at source

Growers and sites report the inputs they actually know — fuel, fertiliser, electricity, refrigerant, yield — in the same portal they use for compliance.

Calculate transparently

Recognised factor sets with the version and source recorded against each figure, so a recalculation later can be explained rather than merely noticed.

Grade your own data

Primary share tracked per stage and supplier, with the gaps ranked by how much they could move the answer.

Survive assurance

Every figure links to the record behind it and the party that submitted it, which is the question an assurance provider will actually ask.

Report once, answer many

One dataset feeding statutory reporting, customer questionnaires and your own sourcing decisions, instead of three incompatible exercises.

Honest about what this is not. We do not sell offsets, and we do not produce a single headline number designed to look good on a pack. The output is a figure with its own uncertainty attached — which is less comfortable and a great deal more useful.
Frameworks it feeds
Where the numbers go
GHG Protocol Scope 3 Cat. 1 CSRD / ESRS E1 VSME PEF Customer PCF requests
Smaller suppliers usually report under VSME rather than full CSRD. The portal asks each party only for what its own regime requires.
Outcomes

What it changes

Reporting stops being a project

The model persists between cycles, so each year is an update rather than a rebuild with a new consultant.

Reductions become visible

Primary data means a supplier's genuine improvement reaches your number — which is the only thing that makes engagement worth anybody's time.

Answers that hold up

When an assurance provider or a large customer asks where a figure came from, the trail is there and it is short.

Next step

Start with last year's footprint

We will show you how much of it was actually measured, and which three data gaps would change the answer most if you closed them.

1
Discovery call — 15 minutesYour reporting obligations and where your data currently comes from.
2
Tailored demoOne of your own products, modelled with your own suppliers.
3
Pricing & questionsA concrete proposal and a straight answer on cost.