This is the age of digital experiences. Consumers are making purchase decisions based on product features and attributes, for which the traditional packaging label is not living up to the his or her expectations.
We tell the story behind the label.
The touch points in the customer journey are increasingly divers and dynamic. Building consumer trust through transparency is one of the most powerful trends driving shopper behaviour, and it’s changing the way the food sector operates. By bringing together stakeholders in the fresh product supply chain, unique content is unleashed. Combining data, a compelling narrative and supporting visuals, delivers the story with maximum impact and driving consumer choice.